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4 Simple Ways to Boost Sales During 'March Madness'

NCAA Tournament Promotions

Although I’ve never been a bracket kinda girl, I do know the best time to encourage engagement and drive sales is when your audience is revved up and excited.

But, be careful, you need to be aware of NCAA copyright guidelines (which they vigorously enforce), here are some ideas to help spark your own promotional activities!

1. BRANDED BRACKETS. Create your own branded bracket challenge for your audience to engage with and offer exclusive prize packages. Be sure that you have the challenge setup properly and motivate others to participate.

2. REWARDS. Let’s say there is a huge upset during the tournament, make everyone feel a little better by offering a discount or opportunity. Send emails and post to social frequently, and be sure to reward those that come out the other end with a perfect bracket!

3. EVENTS & PROMOTIONAL ITEMS. Host a game-watching party or a mini-basketball shooting contest. Put your logo on basketball-related promotional products to use as giveaways.

4. LIVE DISCUSSIONS & OFFERS. Keep up with the games, upsets and highlights. Recognize the big plays and congratulate the key players. If a player hits a big shot, tweet him a special offer for making such a great play. The @marchmadness Twitter feed has almost 1.2 million followers and a designated YouTube channel.

Contact ZOOM! Branding Group for creative promotions that comply with NCAA standards at 440.343.3362 or email Get 15% off your first ZOOM! order!


ZOOM! Branding Group, powered by American Solutions for Business, is a one-stop branding solution provider with tremendous access and buying power. In fact, we have more than 3,500 national resources we can use to design a simple, sustainable and results-oriented brand presence for any business, minus the hefty agency price tag.

#ZOOMBrandingGroup #brandedapparel #NCAA #NCAAMarchMarchMadness #basketballpromotions #basketball #brandedmerchandise #brandedgifts

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