4 Simple Ways to Boost Sales During 'March Madness'
Although I’ve never been a bracket kinda girl, I do know the best time to encourage engagement and drive sales is when your audience is revved up and excited.
But, be careful, you need to be aware of NCAA copyright guidelines (which they vigorously enforce), here are some ideas to help spark your own promotional activities!
1. BRANDED BRACKETS. Create your own branded bracket challenge for your audience to engage with and offer exclusive prize packages. Be sure that you have the challenge setup properly and motivate others to participate.
2. REWARDS. Let’s say there is a huge upset during the tournament, make everyone feel a little better by offering a discount or opportunity. Send emails and post to social frequently, and be sure to reward those that come out the other end with a perfect bracket!
4. LIVE DISCUSSIONS & OFFERS. Keep up with the games, upsets and highlights. Recognize the big plays and congratulate the key players. If a player hits a big shot, tweet him a special offer for making such a great play. The @marchmadness Twitter feed has almost 1.2 million followers and a designated YouTube channel.
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