Planning a 'March Madness' Promotion for Your Business? Beware the NCAA's Wrath.
"It’s that time of year again - fans of collegiate basketball are following closely the games leading up to and part of the National Collegiate Athletic Association’s (NCAA) tournament in March, an experience known widely as “March Madness.”
Perhaps you have seen office pools using the team brackets and allowing each participant to select a potential winner of the tournament, then paying the winner a portion of the pool collected. Perhaps you have observed companies get into the spirit of the season by running commercial promotions to their customers playing off the names March Madness or Final Four.
Any such activities, however, come with some risk. The NCAA vigorously enforces its exclusive right to use these names in connection with collegiate basketball and, particularly, in connection with the NCAA Tournament in March. Such enforcement covers not only to the NCAA’s March Madness registered mark, but also extends to unauthorized uses of its other registered marks, such as Final Four, Elite Eight, Midnight Madness, NCAA Basketball and the NCAA Experience. A full list of the NCAA marks can be found on the NCAA’s website."
Contact ZOOM! Branding Group for creative promotions that comply with NCAA standards at 440.343.3362 or email firstname.lastname@example.org.
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