According to the Center for Exhibit Industry Research, it costs 62 percent less to close a lead generated from a trade show than one originated from the field. But, even if you’re a trade show veteran, it’s impossible to just arrive on show day, pop up a display, and expect leads to roll in. Here's a timeline that will help you maximize your exhibitor investment. 12 MONTHS OUT Select industry trade show(s) relevant to your target audiences Create a budget, forecast a ROI Cont

Trade shows are a great place to connect with your current customers and even engage some new ones, all while absorbing some valuable industry know-how. But before you invest any time or money into exhibiting, you need a plan. Here are some ways to WOW attendees and make the most of your exhibitor experience, from beginning to end. 1. Identify which shows are best for you. There is no shortage of industry shows out there to choose from, but pick wisely - you don’t have to be

How effective are you at getting the most out of a conference or presentation? This may seem blindingly obvious, but it starts with taking notes. Not all note taking is the same. There are proven and tested note taking methods that can dramatically help you retain more information and generate more ideas from your notes. Isn’t that the real reason you attend conferences: to expand your mind, come up with new ideas and concepts that will benefit you and your organization? It d