Wait, what? It’s February already? Ok, don’t panic, you still have plenty of time to share the love with prospects and customers this Valentine’s Day. Here are three of our favorite ‘in a pinch’ ways to share the love! Create a promotion. No brainer, right? But don’t make it for just anyone. Consider doing this one just for current clients, maybe a percentage discount or a little extra incentive to try a new product or service. Whatever the case, design some art (it doesn’t h

"It’s that time of year again - fans of collegiate basketball are following closely the games leading up to and part of the National Collegiate Athletic Association’s (NCAA) tournament in March, an experience known widely as “March Madness.” Perhaps you have seen office pools using the team brackets and allowing each participant to select a potential winner of the tournament, then paying the winner a portion of the pool collected. Perhaps you have observed companies get into

According to the Center for Exhibit Industry Research, it costs 62 percent less to close a lead generated from a trade show than one originated from the field. But, even if you’re a trade show veteran, it’s impossible to just arrive on show day, pop up a display, and expect leads to roll in. Here's a timeline that will help you maximize your exhibitor investment. 12 MONTHS OUT Select industry trade show(s) relevant to your target audiences Create a budget, forecast a ROI Cont

Trade shows are a great place to connect with your current customers and even engage some new ones, all while absorbing some valuable industry know-how. But before you invest any time or money into exhibiting, you need a plan. Here are some ways to WOW attendees and make the most of your exhibitor experience, from beginning to end. 1. Identify which shows are best for you. There is no shortage of industry shows out there to choose from, but pick wisely - you don’t have to be

How effective are you at getting the most out of a conference or presentation? This may seem blindingly obvious, but it starts with taking notes. Not all note taking is the same. There are proven and tested note taking methods that can dramatically help you retain more information and generate more ideas from your notes. Isn’t that the real reason you attend conferences: to expand your mind, come up with new ideas and concepts that will benefit you and your organization? It d